The past twelve months have brought us a lot of new things here at Applifting, and though we ran into a difficult situation right before the year drew to a close, we believe it ended on a good note. In our traditional end-of-the-year review article, you’ll find out how we’ve managed to get our new business development department up and running, how the tribalization of Applifting progressed, and how growing in numbers pushed us to expand to another office floor.
Last year saw us reach a significant milestone in our tribalization. In the fall, we officially established the new Applifting Enterprise tribe, which focuses on scaleups and internal startup projects in corporations. Enterprise is thus our third tribe, standing shoulder to shoulder with the London-based Applifting UK and DX Heroes, whose mission is rooted in improving the lives of developers. On the same note, one other tribe is currently in its testing phase. Should it prove itself viable and profitable after a year, nothing will stand in its way of separating itself from Applifting.
Establishing the business development department was another major event for us. Perhaps you’re wondering: why the fuss? We had previously considered the lack of a sales department to be something of a competitive edge, so this was truly a huge leap for us. The larger the company grew, the clearer it became that the previous setup—where business was handled by our gurus, the most seasoned developers and solution architects among us—just did not cut it. You can read more about the whole ordeal in this article here.
In the first six months, our business expert Nikola spent his time fine-tuning the processes and putting together training plans, competency models for future team members, and other essential matters. Afterwards, during the summer, we had a second team member join the new partnership development department. And now, more than a year of successful operation later, we have three business developers with more to come. This decision of ours turned out to be the right step towards reaching more customers and working on the best possible projects out there.
By the end of the year, our marketing team also grew stronger with the addition of a lead generation specialist Filip, who works side-by-side with our business developers to spread the word about us in markets abroad. Thanks to that, the marketing and business teams are now closer than ever.