Development

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2

min read

App Store and Google Play: Practical guide for successful app upload

Lucie Sáblíková

Sep 15, 2022

Illustration of a person holding a "Best app" sign while facing a mountainous path, with a directional sign pointing to the App Store and Google Play—symbolizing the challenging journey of app publishing.
Illustration of a person holding a "Best app" sign while facing a mountainous path, with a directional sign pointing to the App Store and Google Play—symbolizing the challenging journey of app publishing.
Illustration of a person holding a "Best app" sign while facing a mountainous path, with a directional sign pointing to the App Store and Google Play—symbolizing the challenging journey of app publishing.

Finally, after months of hard work, the moment has arrived. Your app is ready, and all you have to do is upload it to the App Store and Google Play. A piece of cake, right? Well, not exactly. From our experience at Applifting and SEDLAKOVA LEGAL, meeting all the requirements and uploading the app to the store is a challenging process that can take quite a long time and easily spoil the satisfaction of a job well done. That's why we’ve decided to share the lessons we’ve learned in a series of articles that will, hopefully, help some of you overcome these challenges. 

There are many things to consider when uploading an app to the App Store and Google Play, especially from the legal perspective. Don't be surprised by the terms and conditions, data usage policies, or export licenses for encryption technologies. In addition, both platforms evaluate not just the completeness of the data but also the quality and basic functionality of the code. Be prepared for the first review to take a great deal of time, possibly several days. In general, the process of uploading to an app marketplace can be quite an ordeal, especially when you keep getting stuck on a technicality or a bug.

But the good news is that early and thorough preparation will allow you to minimize potential complications and speed up the release of your app. Hopefully, our series of articles on App Store and Google Play terms and conditions and their requirements for mobile apps will help you with this too. And while technical requirements are important, the legislative ones are too, which is why we joined hands with SEDLAKOVA LEGAL, a law firm specializing in IT law, to bring you this series of articles.

In each of them, we will discuss the most common problems when developing apps. Do you know your payment methods? Let's look at legal and contractual limits, and show how to implement them in your app. Does your app collect personal information? Our guides will help you develop them with privacy by design. What about content storage? Do you know when you become responsible for content uploaded by users? And what are the best practices? No question remains unanswered.

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Meet our pilots

PRAGUE

River Garden Office

Rohanské nábřeží 19

Praha 8 186 00


+420 605 540 481

info@applifting.io

LONDON

Level 39, One Canada Square

Canary Wharf

London E14 5AB


+44 07 49 82 34 957

info@applifting.io

Copyright © 2025 Applifting

Applifting s.r.o.
Rohanské nábřeží 670/19, Praha 8

IČO 02542072
DIČ CZ02542072

Městský soud v Praze,
Vložka C 220046

Meet our pilots

PRAGUE

River Garden Office

Rohanské nábřeží 19

Praha 8 186 00


+420 605 540 481

info@applifting.io

LONDON

Level 39, One Canada Square

Canary Wharf

London E14 5AB


+44 07 49 82 34 957

info@applifting.io

Copyright © 2025 Applifting

Applifting s.r.o.
Rohanské nábřeží 670/19, Praha 8

IČO 02542072
DIČ CZ02542072

Městský soud v Praze,
Vložka C 220046

Meet our pilots

PRAGUE

River Garden Office

Rohanské nábřeží 19

Praha 8 186 00


+420 605 540 481

info@applifting.io

LONDON

Level 39, One Canada Square

Canary Wharf

London E14 5AB


+44 07 49 82 34 957

info@applifting.io

Copyright © 2025 Applifting

Applifting s.r.o.
Rohanské nábřeží 670/19, Praha 8

IČO 02542072
DIČ CZ02542072

Městský soud v Praze, Vložka C 220046

Meet our pilots

PRAGUE

River Garden Office

Rohanské nábřeží 19

Praha 8 186 00


+420 605 540 481

info@applifting.io

LONDON

Level 39, One Canada Square

Canary Wharf

London E14 5AB


+44 07 49 82 34 957

info@applifting.io

Copyright © 2025 Applifting

Applifting s.r.o.
Rohanské nábřeží 670/19, Praha 8

IČO 02542072
DIČ CZ02542072

Městský soud v Praze,
Vložka C 220046

Meet our pilots

PRAGUE

River Garden Office

Rohanské nábřeží 19

Praha 8 186 00


+420 605 540 481

info@applifting.io

LONDON

Level 39, One Canada Square

Canary Wharf

London E14 5AB


+44 07 49 82 34 957

info@applifting.io

Copyright © 2025 Applifting

Applifting s.r.o.
Rohanské nábřeží 670/19, Praha 8

IČO 02542072
DIČ CZ02542072

Městský soud v Praze,
Vložka C 220046