When I started collecting insights for our 2022 Applifting rewind article, I got quite a few interesting takes from our marketing team. The original piece only had so much space for every topic and department, so I’ve decided to write up a few words to summarize the year from the point of view of the team and the brand in general.
But first, let’s start with a bit of history. When I joined Applifting in May 2020, there were three of us altogether: a copywriter (me), a marketer, and a graphic designer. We mostly focused on writing the blog, creating case studies, and managing social media. Three years down the line, and there are now three times as many of us—two copywriters, two graphic designers, two marketers, an HR marketer, a video production specialist, and a social media specialist. We’ve expanded our expertise to include inbound and HR marketing, lead generation, video production, ebooks, landing pages, PR, podcasts, and other marketing activities. And it was last year in particular that brought us a slew of interesting projects and successes. Together, we’ve picked out three of them to tell you a bit more about as they were the ones that made us happiest.
Fénix content marketing awards
Receiving an award was undoubtedly one of the most important milestones of the last year. It was thanks to our first ebook Life and Death of Ideas—which explains the importance of validation in the product development process—that we reaped success in the category of best corporate content distribution. The victory is all the more valuable to us since we put the whole ebook together on our own. Interestingly enough, we originally applied for a different category, which wasn’t even announced in the end, and the organizers liked our ebook so much that they bumped us to one of the main categories.