Rebuilding a fintech scaleup to accelerate its growth

Two mobile phones showing the Investown app interface.

Investown is a platform where people can safely invest in property deals on the real estate market. The company had released its MVP and started scaling up. They needed a partner to help them with integrating key processes to accelerate their business growth.

Skills deployed

  • Product validation
  • Solution architecture
  • Technical implementations
  • Team augmentation
  • Cloud engineering & DevOps
  • UX/UI design
  • TypeScript
  • AWS Lambda
    1.2 bn
    CZK increase in user investments
    150 %
    increase in business growth
    6 mon.
    intense product and design work

MISSION: Improve onboarding conversion

We were initially asked to integrate BankID

and payment gateways to improve conversion rates during the onboarding process. After rolling up our sleeves, we discovered that the product itself needed a substantial revision. Our product and UX/UI teams took up the challenge and quickly got to work.

Detailed view of Investown's mobile app investment project page.

CHALLENGE: Product Redefining and rebuilding

At the start of our cooperation, Investown didn’t have a Head of Product

who could help us establish the order of priorities for future product development. We had to swiftly familiarize ourselves with the product and determine its direction, prioritization, and overall look and feel.

Close-ups of the Investown app's user-friendly interface.

SOLUTION: Overhaul and platform acceleration

In just a month, Applifting rebuilt the product

and set a clear path forward for the app development and UX/UI redesign. We then started implementing the necessary changes so the platform could accelerate its growth by improving overall reach, traction, and user engagement. After our job was done, we ensured a smooth transition of the project to a new product owner and a graphic designer.

Simple icon representing three preople and a green up arrown.

Applifting was the first software company we were truly impressed with. In just six months, they redesigned and refined our platform, increasing the amount of money invested through us by 1.2 billion CZK.

Profile picture of Alan Pock, CEO and founder of Investown.
Alan Pock