The past twelve months have not been as revolutionary for us as the previous ones, but we have certainly not been widdling our thumbs. We’ve started working on our own product, we welcomed 17 new Applifers into our family, celebrated the first successes of the London office, and moved Applifting’s tribal structure forward. What else did 2021 bring us?
The year 2021 confirmed for us that splitting Applifting into these so-called tribes is the way to go. Our UK tribe already proved in its first year that it's able to survive in the competitive London market. The successes of Applifting UK and the previously established DX Heroes have inspired other Applifters, and more tribes are currently emerging. You have a lot to look forward to.
Under the leadership of CEO Jan Hauser, Applifting UK signed on four clients in its first year of operations, including the promising UK financial startup Braid and the speech therapy platform Noala. It has thus exceeded its plan to acquire two to three clients in this period. And that's not the only reason to celebrate. The formation of a strong London team is a cause for joy as well. During the year, the experienced Philip Ogilvie joined the crew to handle business strategy, and Karel Nguyen left the Prague office for London to join forces with the guys. He is in charge of the technical side of Applifting UK.