Innovation
·
5
min read
New website, same mission: Building complex digital products

Lukáš Volf
May 14, 2025
Our website just got a major update, and we’re excited to share it with you! But this is more than a new look and fishing for compliments—well, maybe a little of the latter. It’s a clearer reflection of what Applifting has been about all along: Offering everything you need to build and grow successful digital products. From validating early ideas and refining product vision through building complex, scalable solutions to supporting long-term growth.
Just recently, we helped shape and build Skoala, a unique platform for children’s financial education in the Czech Republic. We’ve also built a long-standing partnership with Jablotron, a leading security company, where we upgraded and scaled their monolithic infrastructure into a modern, microservice-based architecture.
Shaking off the “just app builders” label
For a long time, “app development” was a label that followed us around. And sure, building great apps is still part of what we do—like the AI-powered English tutor for Kuba English. But digital products today are bigger, more complex, and need more than just clean code. They need smart validation, user-centered design, flexible architectures, and continuous scaling.
We’ve seen too many projects struggle because the groundwork wasn’t done right. That’s why we focus on the whole lifecycle. Our website just hasn’t fully told that story—until now.
A revamped look at our services
All that to say: we’ve updated and restructured how we present what we do to better reflect the full range and how real digital products grow and evolve.
Idea – Bringing your vision to life
This is where the journey begins. We help you get started with a clear, structured approach—whether it’s through product discovery, early UX/UI design, or exploring AI potential. Using proven methods like Design Sprint, we work with you to validate ideas, map user journeys, and shape a product direction that makes sense from day one.
Build – From concept to development
The foundations are set? It’s time to bring your product to life. Frontend, backend, web, mobile—we got it all covered. We deliver high-performing software used by banks, corporations, and fast-growing, international startups like FTMO. Throughout the process, we stay hands-on with quality assurance, accessibility checks, and agile project management powered by scrum to keep things moving smoothly and transparently.
Production – Ensuring everything runs like clockwork
Going live doesn’t mean we’re finished, though. We value long-term partnerships and continue to support your product after launch. That includes structured release planning, ongoing maintenance, and tailored cloud infrastructure across AWS, Azure, and GCP—making sure your product stays stable, secure, and ready to grow.
Scale – Getting you ready for growth
Long-term success means evolving with your product. We support that growth through technical audits, infrastructure and architecture reviews, tailored AI solutions, and improvements to developer experience through our sister company—because it’s the people who make the product. This way, everything stays fast, flexible, and future-ready as your user base and business grow.
The Applifting experience
As you can see, building a digital product is complex, but working with the right crew shouldn’t be. At Applifting, we believe the way we work is just as important as what we deliver. Transparency, trust, and open communication—based on our values and unique teal culture—are part of every project.
We don’t hide behind process. We collaborate closely with your team, adapt to real-world changes, and share advice honestly—even if it’s not always what you expect to hear. Our goal is simple: to build meaningful products together that succeed, and to make the journey enjoyable along the way.
Take a look around
Well, we probably said enough by now. Explore our new website for yourself, and if you’re building something ambitious, we’d love to hear from you!