Life and Death of Ideas
Is the business idea you have worth your time and money? Figure it out before investing into development. Our ebook full of practical advice from experienced Applifters can help you with that.
About the ebook
Have you ever had a mind-blowing business idea? We bet you have. But how do you figure out which ones are viable? What makes the difference between success and failure? What pitfalls should you watch out for?
We know a little something about that, so we decided to share our knowledge with you in this ebook. It helps you to uncover common mistakes people make when developing products. Do not repeat the same mistakes as others, learn from them.
We have every confidence that you will find inspiration here as well as answers to your questions about business ideas, their validation, and life cycle.
You will learn…
What the biggest mistakes while developing products are and how to avoid them.
Reasons why you shouldn't skip the validation phase.
Tools and techniques to help you with validating your idea.
What MVP is, what it is for, and how it is useful to you.
That some ideas are not worth your time and effort. Sometimes it's better to kill an idea and move on to another, more promising one.
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Meet our pilots
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
LONDON
Level 39, One Canada Square
Canary Wharf
London E14 5AB
+44 07 49 82 34 957
info@applifting.io
PRAGUE
River Garden Office
Rohanské nábřeží 19
Praha 8 186 00
+420 605 540 481
info@applifting.io
Copyright © 2025 Applifting
Applifting s.r.o.
Rohanské nábřeží 670/19, Praha 8
IČO 02542072
DIČ CZ02542072
Městský soud v Praze,
Vložka C 220046
Meet our pilots
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
LONDON
Level 39, One Canada Square
Canary Wharf
London E14 5AB
+44 07 49 82 34 957
info@applifting.io
PRAGUE
River Garden Office
Rohanské nábřeží 19
Praha 8 186 00
+420 605 540 481
info@applifting.io
Copyright © 2025 Applifting
Applifting s.r.o.
Rohanské nábřeží 670/19, Praha 8
IČO 02542072
DIČ CZ02542072
Městský soud v Praze,
Vložka C 220046
Meet our pilots
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
LONDON
Level 39, One Canada Square
Canary Wharf
London E14 5AB
+44 07 49 82 34 957
info@applifting.io
PRAGUE
River Garden Office
Rohanské nábřeží 19
Praha 8 186 00
+420 605 540 481
info@applifting.io
Copyright © 2025 Applifting
Applifting s.r.o.
Rohanské nábřeží 670/19, Praha 8
IČO 02542072
DIČ CZ02542072
Městský soud v Praze, Vložka C 220046
Meet our pilots
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
LONDON
Level 39, One Canada Square
Canary Wharf
London E14 5AB
+44 07 49 82 34 957
info@applifting.io
PRAGUE
River Garden Office
Rohanské nábřeží 19
Praha 8 186 00
+420 605 540 481
info@applifting.io
Copyright © 2025 Applifting
Applifting s.r.o.
Rohanské nábřeží 670/19, Praha 8
IČO 02542072
DIČ CZ02542072
Městský soud v Praze,
Vložka C 220046
Meet our pilots
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
CEO UK
Jan Hauser
jan.hauser@applifting.io
+420 728 289 047
CEO CZ & Founder
Vratislav Kalenda
vrata.kalenda@applifting.cz
+420 773 033 300
COO & Founder
Filip Kirschner
filip.kirschner@applifting.io
+420 739 627 797
Head of Business
Jan Černý
jan.cerny@applifting.io
+420 602 273 410
Solution Architect
Lukáš Rychtecký
lukas.rychtecky@applifting.io
+420 731 005 720
LONDON
Level 39, One Canada Square
Canary Wharf
London E14 5AB
+44 07 49 82 34 957
info@applifting.io
PRAGUE
River Garden Office
Rohanské nábřeží 19
Praha 8 186 00
+420 605 540 481
info@applifting.io
Copyright © 2025 Applifting
Applifting s.r.o.
Rohanské nábřeží 670/19, Praha 8
IČO 02542072
DIČ CZ02542072
Městský soud v Praze,
Vložka C 220046